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Why Offering Pet-Friendly Rentals Can Boost Your Income!

As a property investor in Brisbane, you’re always on the lookout for ways to maximise your rental income and attract quality tenants. It might surprise you to learn that allowing pets could significantly boost your income and reduce vacancy rates. Let’s have a look into why considering applicants with pets can be a smart move for property investors.

Market Demand for Pet-Friendly Rentals

Pet Ownership Statistics

Did you know that Australia has one of the highest pet ownership rates in the world? According to the Animal Medicines Australia report, over 60% of households own a pet. In Brisbane, this trend is no different. Many tenants are pet owners who struggle to find suitable rental properties that welcome their furry friends. By opening your doors to pets, you’re tapping into a substantial and often underserved market.

pet friendly rentals

Financial Benefits of Pet-Friendly Rentals


Increased Rent

Pet-friendly properties can command higher rental prices. Tenants are often willing to pay extra for the convenience and peace of mind that comes with knowing their pets are welcome. This increase in rent can significantly boost your overall rental income.


Reduced Vacancy Rates

One of the biggest challenges for landlords is reducing vacancy rates. Every day a property sits empty, you’re losing potential income. By allowing pets, you open your property to a wider pool of applicants, which can lead to faster leasing times. This is another reason why offering pet-friendly rentals can boost your income. Shorter vacancy periods mean less downtime and more consistent income.


Loyal Tenants

Pet owners often make excellent tenants. They tend to be more stable and stay longer in one place because finding another pet-friendly rental can be difficult. This means less turnover and fewer costs associated with marketing the property and vetting new tenants. Plus, pet owners are usually very responsible, as they know the challenges of finding pet-friendly housing.


Addressing Concerns about Pet-Friendly Rentals


Property Damage

One common concern is the potential for property damage caused by pets. While this is a valid concern, there are several ways to mitigate this risk. First, you can charge a pet deposit or pet rent to cover any potential damages. Additionally, including specific clauses in the rental agreement about pet behaviour and maintenance can help protect your property. In my experience, I’ve found that screening for responsible pet owners in the application stage will ensure you get a quality tenant that take great care of their rentals (and their pets!).


Noise and Neighbour Complaints

Another concern is noise, particularly from barking dogs. To address this, you can implement policies that require tenants to address any noise issues promptly. Providing guidelines for pet behaviour and ensuring that pets are well-trained can also minimise disturbances.


Insurance Considerations

It’s essential to check your insurance policy to ensure it covers pet-related damages. Many insurance companies offer coverage options specifically for landlords with pet-friendly rentals. Having the right insurance in place gives you peace of mind and protects your investment.


Implementing a Pet-Friendly Policy


Setting Guidelines

When allowing pets, it’s important to set clear and fair guidelines. This might include restrictions on the number and types of pets, size limits, and breed restrictions. Clear guidelines help manage expectations and ensure that both the tenant and the property owner are on the same page.


Screening Tenants with Pets

Just as you would screen any tenant, it’s crucial to have a thorough screening process for tenants with pets. This might include asking for pet references, requiring proof of vaccinations, and meeting the pet in person. A responsible pet owner will have no problem providing this information.


Property Modifications

Making a few minor property modifications can make your rental more appealing to pet owners. Consider installing pet doors, securing fences, and providing easy-to-clean flooring. These changes can make a big difference in attracting tenants and maintaining your property.


Marketing Pet-Friendly Rentals


Highlighting Pet-Friendly Features

When marketing your property, be sure to highlight any pet-friendly features. This can include mentioning nearby parks, walking trails, and pet-friendly cafes. Showcasing these amenities can make your property stand out to potential tenants.


Targeting the Right Audience

To reach pet-owning tenants, consider advertising on pet-related websites and social media groups. There are many online communities where pet owners look for rental properties.


Success Stories

One of our landlords in Paddington decided to make their property pet-friendly and saw incredible results. The property, which had been sitting vacant for weeks listed with another agency, was leased within a week after a strategy change to their marketing, allowing pets. The new tenant, a single professional with a small dog, was so grateful to find a place that welcomed her pet and offered the landlord additional income and insurances with a pet bond.


Additional Benefits of Pet-Friendly Rentals


Enhancing Your Property's Appeal

Making your rental property pet-friendly doesn’t just benefit your income; it also enhances your property’s overall appeal. Many pet owners are willing to make improvements to the property, such as installing pet doors or adding secure fencing, which can increase the property's value. Additionally, pet-friendly properties often stand out in listings, attracting more attention from potential tenants.


Community and Lifestyle Benefits

Allowing pets can also foster a sense of community among tenants. Pet owners often form bonds over shared experiences and create a friendly, welcoming atmosphere in multi-unit properties. This sense of community can lead to higher tenant satisfaction and lower turnover rates, making your property a more desirable place to live.


Lower Marketing Costs

Since pet-friendly rentals are in high demand, you might find that these properties require less marketing effort. Listings for pet-friendly rentals tend to receive more inquiries and applications, reducing the time and money spent on advertising. This efficiency can save you significant resources in the long run.



At CAPEX Property, we specialise in helping property investors make the most of their rentals. If you’re considering switching your property management company, we’d love to discuss how we can help you implement a successful pet-friendly rental strategy. Feel free to reach out for a consultation and let us help you boost your income while providing a welcoming home for pets and their owners.


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